![]() The total number of mobile connections across the Americas dropped slightly through the year though, most likely because people have been consolidating multiple subscriptions. Much of this growth came out of Central and South America - perhaps unsurprising given the existing high rates of penetration in North America - but the United States alone contributed 22 million (25%) of the 88 million new social media users across the region in the past year. ![]() The Americas posted some impressive gains in the past 12 months, with 53 million new internet users delivering an 8% year-on-year growth in regional penetration. On a more encouraging note, though, mobile social media use in Africa increased by nearly 50% in 2016, although at just 12% penetration across the region, there’s still plenty more room to grow. However, 7 of the 10 fastest growing internet populations in the world are in Africa, with the number of users reported in Ethiopia more than tripling versus the numbers we reported last year. Fewer than one in three people across Africa has access to the internet today though, and current growth trends suggest we’ll be well into the 2020s before we see internet penetration levels across the continent pass the 50% mark. In particular, the number of internet users reported by official sources for Egypt, Malawi, and Eritrea have all been revised down considerably, which has the effect of negating many of the gains posted by other nations. Regional overviewsĭigital in Africa grew only slightly in 2017, although the internet user data we’re reporting this year reflects some significant source corrections versus our 2016 report. The pace of change in APAC show no signs of slowing either, and we’re confident that 2017 will be another bumper year for growth across the Far East, especially in Southeast Asia. Once again though, it’s the pace of change that tells the most interesting story here: Asia-Pacific accounted for 70% of total growth in global internet users, 62% of the growth in social media users, and 64% of the growth in mobile social media users. The digital world experienced spectacular growth in 2016, with the pace of change accelerating across almost all key indicators versus 2015.ĪPAC is now home to more than half the world’s internet users, 54% of the world’s social media users, and 56% of all mobile social media users. StatCounter, who provide excellent data on the share of web traffic for different devices Įricsson, for publishing their ever-insightful Mobility Reports.īut what did all their data tell us? Let’s get stuck in. Google, for making their enormously valuable Consumer Barometer dataset available to the public Statista, who have provided rich e-commerce data from their Digital Market Outlook product Īkamai, who kindly shared fixed and mobile internet connectivity speed information for every country in the world, taken from their excellent State of the Internet report GSMA Intelligence, who provided rich data on mobile connectivity for every country in the world, as well as the great insights from their Mobile Connectivity Index GlobalWebIndex, who have shared a wealth of valuable data and insights across all elements of this year’s report Just before we dig into the numbers though, we’d like to thank all of the organisations who provided the data to make this year’s report possible, especially: ![]() Read on below for all the key stats in this year’s report, together with our analysis of what all these numbers mean for businesses and organisations in 2017. More than one in five of the world’s population shopped online in the past 30 days. More than half of all mobile connections around the world are now ‘broadband’ ![]() More than half of the world’s web traffic now comes from mobile phones More than half the world now uses a smartphone Īlmost two-thirds of the world’s population now has a mobile phone It’s not just the internet that’s growing rapidly, either we’ve identified a wealth of other important milestones as part of this year’s Global Digital report, including: It’s only been 25 years since Tim Berners-Lee made the ‘ World Wide Web’ available to the public, but in that time, the internet has already become an integral part of everyday life for most of the world’s population. Our findings have exciting implications for businesses, governments, and society in general, but they’re also testament to the speed with which digital connectivity is changing the lives of people all over the world. Today marks a momentous milestone for all things digital, with the new Digital 2017 Global Overview report from We Are Social and Hootsuite revealing that more than half of the world’s population now uses the internet.
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